01
Define
While evaluating ourselves with the mission and objective of brand Sochi, we studied their existing product and parallelly ran in-depth competitive research. Since this was an e-commerce platform meant for the mass crowd, it was extremely crucial to categorize the offerings appropriately and ease the user navigation. With a stable structure in place, we were able to reduce the bounce rate from the website to a great extent.
02
Discover
We were provided with stunning brand guidelines with the logo. However, we toned down both the prime colors to create a balanced visual appeal. Unlike other websites, we have stayed away from card style layout and have shifted the entire focus on the product and product images. In fact, we have used very light and thin dividers which are barely visible to ensure that users can concentrate only on the product.
CLIENT
Sochic Hair
Type of work
Brand Identity Design
UI/UX Design
PrestaShop Development
Industry
Service
WEBSITE DESIGN
03
DESIGN
We were provided with the logo and hence we drove our designs in tune with the colors of the logo. However, we toned down both the prime colors to create a balanced visual appeal. Unlike other websites, we have stayed away from card style layout and have shifted the entire focus on the product and product images. In fact, we have used very light and thin dividers which are barely visible to ensure that users can concentrate only on product.
To reinforce the product visibility and importance we have used very few interactions on the website so that there are zero chances of divided user attention. We have empowered users by providing each and every information they need about a product on a single page itself.
LOGO DESIGN
TYPOGRAPHY
FULL SCREEN VIEW
Client's Testimonial
Kabir is very responsive to my feedback and ideas. He works professionally and he is very well organized. He comes up with thoughtful design ideas and seamlessly executes them. He communicates well and I have never had any trouble getting a hold of him when I need him. I have been very happy with his work ethic and his work products.