Branding
Think of a brand as the idea or image that people have in their mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the box is light-weight”) and emotional way (e.g. “the box makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product.
Our branding capabilities include a practice dedicated to the development of a brands identity that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an operating system that must use technology to automate how and where they engage with their target audiences
We strive to be the best in marketing by keeping up with the new technologies and trends. We recommend the best inbound and outbound engagement strategies that align with your brand and deliver growth. The right approach is necessary if you’re hoping to attract and build relationships with your prospects, inform and educate them with brilliant content, and engage and nurture them into clients.
Our Expertise
Brand Guidelines
Naming
Logo Design
Brand Strategy
Brand Planning
Visual Identity
Verbal Identity
Customer Engagement & Retention
Your Branding Team
Andrew Guild
CEO & Co-Founder
Raj Singh
Director of Engineering / Co-Founder
Our Branding Capabilities
Brand Strategy
- Research & Insights
- Brand Positioning
- Value Proposition
- Brand Architecture
Visual Brand Identity
- Logo
- Brand Identity Design
- Brand Guidelines
- Packaging Design
Verbal Brand Identity
- Naming
- Tagline
- Brand Personality (Voice)
- Brand Messaging Platform
Our Mission
We’re on a mission to build a strong relationship between companies and their audience. It’s our goal to help launch brands who are solving everyday problems, inventing the future, or improving the lives of everyone on the planet.
A lofty goal for sure — and we won’t get there overnight — but it all starts with a single step.
Brand Guidelines
The standards and specifications for the logo design, brand supporting design elements, and brand touchpoint templates are developed and documented in a brand guidelines manual:
- Company Introduction, Brand Positioning and Brand Philosophy Overview
- Rules for Correct and Incorrect Usage
- Positioning, Proportions and Size Ratios
- Color and Complementary Color Palettes
- Printing Specifications and Material Palettes
- Texture and Pattern Palettes
- Photography, Iconography and Illustration Style Palettes
- Animations, Motion Effects and Footage Style Palettes
- Writing Style, Tagline and Slogan Usage
- Brand Guidelines for select Brand Touchpoint Templates
- Digital File Asset Management
Naming
Whether you’re an experienced Entrepreneur or start-up venture, developing the company or brand name can be very difficult on your own.
Our clients praise us on our holistic and rigorous approach to brand/product naming, we ensure you that your brand name will align with your product, image and principals to communicate your message simply and effectively.
- Brand naming
- Product and service naming
- Program naming
Brand Strategy
During the last twenty years, we’ve developed an approach that results in professional, stand-out brand designs which build trust. Being focused on digital brands, we make sure the identity works well in the online environment and is visually consistent across all mediums. Our design process is very collaborative and requires deep involvement on both sides.
- Report market research findings and brand strategy recommendations
- Itemize branding project deliverables
- Verify branding project goals, budgets, and timelines
- Brand Story & Messaging architecture
Brand Planning
Your brand is your unique connection between your and target audience. Through our branding services, we help brands define their brand experience, and audit, analyze, align, and implement all of its online and offline touchpoints in order to create more intuitive, meaningful, and productive brand interactions.
- Brand experience strategy
- Customer journey
Customer Engagement & Retention
We believe that unique companies and brands deserve a fair share of the market. This can be a very frustrating challenge to many business owners out there. Thankfully we have the tools for you. Navigating this fast-changing landscape burns valuable hours, energy, and budgets.
We strive to be the best in marketing by keeping up with the new technologies and trends. We recommend the best inbound and outbound engagement strategies that align with your brand and deliver growth. The right approach is necessary if you’re hoping to attract and build relationships with your prospects, inform and educate them with brilliant content, and engage and nurture them into clients.
In the End
During the last twenty years, we’ve developed an approach that results in professional, stand-out brand designs which build trust. Being focused on digital brands, we make sure the identity works well in the online environment and is visually consistent across all mediums. Our design process is very collaborative and requires deep involvement on both sides.
Your brand is your unique connection between your and target audience. Through our branding services, we help you define your customers’ brand experience. Doing this successfully includes a 4-step process: audit, analyze, align, and implement, with all online and offline touchpoints to create more intuitive, meaningful, and productive brand interactions.
We believe that unique companies and brands deserve a fair share of the market. This can be a very frustrating challenge to many business owners out there. Thankfully we have the tools for you. Navigating this fast-changing landscape burns valuable hours, energy, and budgets.
Frequently Asked Questions
Ask a Question Before Hiring a Designer
Do you do branding, or should I hire a separate branding firm?
Yes, we do. We are a branding agency focused on tech companies, digital products, and direct‑to‑consumer brands. But that doesn’t mean we can’t help you create a visual identity for a health app as we did for HealthGuru. Our capabilities include research, brand strategy, brand positioning, logo design, visual identity, communication design, motion design, and style guide development, among other things.
However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully adopting it, but also we’re designing and enrich the brand while staying true to its roots.
What does the term ‘design-thinking’ mean to you?
Listen to the UX designer to describe it as a user-centered design approach, a process. As Tim Brown, president, and CEO of IDEO, a famed global design consultancy explains it: “‘Design thinking’ is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Design thinking is a method for the generation of solutions and a practical, creative resolution of problems. It’s about uncovering insights into the unmet needs of your target audience. It’s a form of solution-based or solution-focused thinking, with the intent of producing a constructive future result. Most of all, it’s a ‘people first’ approach—a design process mindset that designs products around people’s needs, motivations, and behaviors.
How is UIUX Studios the right vendor for me?
There must be lots of vendors available to do the task. So as the question asks why to UIUX Studios, the answer is because we value your work and have every knowledge to provide you with the best of it. We provide you with possible turnaround time and quality assurance with long term support.
Do you follow brand guidelines?
Yes, we follow specific instructions provided by you for the designs that we create. This also includes any brand guidelines.